Verizon LGBTQ pride campaign 'Love Calls Back' 01:00 This is well-understood by wireless provider Verizon, a corporate giant with more than $130 billion in revenue that for a second year has partnered with PFLAG, the nation's oldest organization uniting LGBTQ people and their families, to help it build programs, call centers and education resources in underserved communities.Īs Diego Scotti, Verizon's chief marketing officer, explained in an email to CBS MoneyWatch: 'Verizon's customers are diverse across the spectrum in gender, race, age, sexual orientation, culture, etc., so our marketing needs to be inclusive of our base.' 'That's why it's so important for companies that advertise rainbow merchandise or that march in Pride events to make sure those commitments don't end on June 30, and recognize that LGBT inclusion is 7 days a week, 365 days a year,' Lovitz said. Indeed, 78% of LGBTQ community members said they are inclined to support companies that market to and support LGBTQ people, according to report by Community Marketing & Insights, an LGBTQ-focused business research firm.
